Matrikon's executives wanted to update their site to cater to its diverse industrial clientele. The executives wished to expand the company's credibility throughout industry, by creating specific content portals.
In order to place a higher importance on the Industry portals, I reshaped the main page of the site. By placing the 'Discover' section on the page, and making it visually prominent, I was able to increase traffic by 400% to the Industry section within a 3 week period.
To the right is an example of one of the Industry portals. Since Matrikon was interested in enhancing their brand through their website, the design was built around a central attention-getting image, with supporting information underneath. Originally, it was intended to direct visitors to Matrikon's success stories; after discussions with Matrikon's executives, this was changed to focus on solutions offered.
Along with a more logical navigational structure, a banner ad server was implemented throughout the site. This script served product ads, passing the visitor through a forwarding script for tracking. Like the 'Discover' section, this too increased traffic throughout the site.
In addition, as webmaster, I performed daily maintenance of database information, scripts, content and graphic changes alongside a dedicated graphic designer and copy editor.